The direction was to simplify the user interface and drive users to the purpose of Black Diamond with was lodging, meetings and activities intermixed with showing how adventure can change lives. The previous website was a massive 500 pages of good visual material but a lot of outdated and unfocused content. When we were done we widdled the site down to a 90 pages which had the same impact as the previous website but was much more manageable for the client.

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The approach for this custom website was to take the logo “Building Student Success” design language and design a website with it. We went with hand-selected photos of school kids that tugged on ones heart strings for the different causes addressed by the 2020 Capital Bond project list. The website helped the cause by providing…

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