Custom Website For Gutter Company
The owner of High Point Gutter wanted to improve his websites UX (user experience) and site conversions. We employed our rock-steady Custom-WP framework to complete this website redesign.
Improve Website Conversions With Better UX
“Book Online” was the battle cry at the pre-design meeting. All roads must lead to the “Work Request Form”. To start we designed a “call to attention”, orange button located on the translucent header navigation. On desktop it became stick and always on top of the screen. We then rebranded this button with “Get a free Quote” to again prompt the user to action. We show this same button 1/2 way down the long scrolling page to continue the “battle cry”.
When the user reaches the footer on both desktop and mobile layouts we show the 4 main call to actions along with the Orange button emblazoned over the High Point Gutter emblem of a gutter installer fading in from the right as if to happily be going to work. This use of humor along with warm colors funneled potential clients to more bookings online.
Moved To Custom-WP Framework w/Page Builder
After the initial consultation we agreed to move the customers content over to a new hosting environments and set them up on the Page Builder Framework Theme. A modern, fast & minimalistic theme custom designed for WordPress.
The client would have more control with an Easy to Customize page builder tools. Their website was designed from the ground up using these tools so the client has access to all the design elements, custom modules, save rows and templates organized by categories and dates.
Successful SEO For Service Areas
By identifying the top cities by sales volume we were able to target organic search results with the term “gutters” and that “city location”. Service Area in WA was strategically setup on the custom designed footer conveniently located to the “Next Steps” section which identified for common target audiences for their gutter services and maintenance.