Railcar Tracking Co. Needed a Website Design Company

Webvisuals and Railcar Tracking Co. go way back. Webvisuals was just breaking into the market as a Website design company in late 2002, after the .com meltdown,  and Jim Dalrymple, owner of Railcar Tracking Company, gave us our first big website design job to open the doors with. RailcarTracking.com, version 1, launched in 2003 and Jim began to build his business and website presence selling and developing his rail solution.

Included in the version 1 website design, was a custom company logo and product logo design.  (see mockups and screenshots below)

Railcar Tracking Co. Gets Acquired By Savage Services Corporation

In 2013, Jim’s successful company reaches out for a strategic partner and is acquired by the much bigger Savage Services Corporation.  Just like in 2002 when he needed a website design company, Jim needs a website design company to turn version 1 (a.k.a V.1) of RailcarTracking.com, into V. 2 with Savage Services Corporation branding and look and feel while staying true to his company’s railcar tracking roots.

Oh Yea, We Want A Custom WordPress Company Website Design As Well

Jim and his staff did not want to mess around and spend hours looking at WordPress Themes to find something they could pigeon-hole their content into.  Instead, they gave the reigns to Ron Ford, Webvisuals UX Director, to create a unique, and one-of-a kind, website design & experience geared towards rail shippers and the rail transportation industry.

Easy Website Design Systems For Company Content

After significant research was devoted to creating a list of the best keywords used by the rail industry, we carefully detailed an Information Architecture (IA) around those sacred keywords and in turn organized all the Railcar Tracking content.

Easy to use website content tools were created to populate the website IA with targeted, keyword-focused content that lands this client on the first page of many google searches..

Custom Blog Design For the SEO-Traffic Magnet Learning Center

Jim wanted to give back to the transportation industry and share useful knowledge and experience. Webvisuals created a custom blog design and titled it “Railcar Tracking Learning Center”, dedicated to the Art Of Tracking Railcars and how to automate certain rail shipment tracking and railcar fleet management activities.

Fast-loading blog and landing pages, custom designed to look the part of a leader in the railroad industry, were created and handed off to Jim.  He writes, designs and smartly categorizes these pages and visits and newsletter signups have been steadily climbing.