UI Design Director / Lead UX Designer
Webvisuals UI Design Director Ron Ford, is an expert user interface (UI) developer and user experience (UX) designer with over 30 years’ experience developing/designing high-end, easy-to-use, UI's with proven results for Fortune 100 companies and leading national brands like Boeing, Microsoft, Chase Bank, Taco Bell, KFC and Tricon Global (Pepsi-co).
Ron has been in the computer graphics field since 1986. In that timespan he's been a college computer graphic consultant, paintbox artist intern, Mac desktop publisher & 3D animator, Boeing CBT designer/developer, real estate software company entrepreneur, Microsoft UI designer, Shopnow.com UI Director & Senior UI Designer, freelance web designer and now WordPress theme designer / developer.
User Experience Design Strategy
Mr. Ford sets the UX design strategy for Webvisuals and it's client base. Drawing upon previous experiences as a UI Director and Product Evangelist Ron assembled a hosted, WordPress theme framework, integrated with web design systems, that give him the ability to build, custom-designed, responsive WordPress websites that look great on all browsers and devices.
Steps To A Successful Website
To build great websites start with gathering the needs or pain points of users and clients, both internal and external via usability testing, competitive analysis and SEO keyword research. With this data Ron develops the website's Information Architecture (IA) that organizes the content the way the user would like to see it and the search engines would like to find it.
The UI Design Director takes the above IA, identifies and develops WordPress Content Management Tools (CMS) so the content owner can quickly create web content that pours into the website architecture that caters to SEO results which result into first page of Google rankings.
Our Lead UX Designer then goes to town with your company branding & design language merging the C.S.D. System with your IA to develop and create a memorable, one-of-a-kind, website just for your company that puts your best foot forward on the internet.
The last part to a successful WordPress website is robust hosting geared specifically for WordPress. Working with the Webvisuals IT Director they have constructed a Managed WordPress Hosting solution for rock-solid WordPress website hosting that is secure, up-to-date and most importantly, streamlined for the already speedy CSD System.
Hidden Truths About Ron
UI/UX Designer Skills
- Web Design
- Brand Design Development
- Information Architecture
- UX Architecture and Design systems
- Front-end web development, HTML5, CSS3, Relational DB queries and forms.
- Search Engine Optimization (SEO) best practices
- Keyword research
- Analytic reports
- Print and Graphic Design
- Usability testing & UX strategy
- Aspiring Social Media star
- Retired early science fiction artist
Current Web Creation Toolset
- WordPress CMS
- Headway Themes
- WP Toolset (SQL Queries and Custom Post Types)
- Uber Menus
- Beaver Builder
- Many other client specific WP plugins
- Adobe CS6 (so I can keep using Fireworks, best paint program ever)
- Notepad ++
- A Lot of HTML and CSS3 know-how and code snippets
- Design, animation and Illustration skills
- Lots of photo accounts